CREATING AND BRANDING SPEECH THERAPY APPS WITH DR. ERIK X. RAJ
Dr. Erik X. Raj, speech-language pathologist and professor at Monmouth University, shares his journey to creating and self-publishing 16 iOS apps for speech therapy.
His unique experience in a rock band at an early age (8th grade!) taught him the basic essentials of marketing. He openly discusses how public acceptance and criticism helped to prepare him for entrepreneurship.
He also shares how creating a brand for his band helped him to understand marketing and branding his suite of apps.
- “There are a lot of cool things going on in the world of digital that can be used in Speech Language Pathology.”
- “Everything we are today is a direct reaction to all the experiences we had in the past.”
- “Don’t be afraid to act wacky and zany – the reason that you’re doing it is to elicit those smiles… and all the things around goals and objectives”
- “Learn as you go, make great mistakes, and just keep moving forward.”
SLP Trivia Fun podcast
Special thanks to Dr. Erik X. Raj for joining us!
Music Credit: Scott Holmes Music Corporate-Business
Podcast Production: Porchlight Family Media
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