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CREATING AND BRANDING SPEECH THERAPY APPS WITH DR. ERIK X. RAJ

Dr. Erik X. Raj, speech-language pathologist and professor at Monmouth University, shares his journey to creating and self-publishing 16 iOS apps for speech therapy.

His unique experience in a rock band at an early age (8th grade!) taught him the basic essentials of marketing. He openly discusses how public acceptance and criticism helped to prepare him for entrepreneurship.

He also shares how creating a brand for his band helped him to understand marketing and branding his suite of apps.

KEY POINTS

  • “There are a lot of cool things going on in the world of digital that can be used in Speech Language Pathology.”
  • “Everything we are today is a direct reaction to all the experiences we had in the past.”

 

ACTION STEPS

  • “Don’t be afraid to act wacky and zany – the reason that you’re doing it is to elicit those smiles… and all the things around goals and objectives”
  • “Learn as you go, make great mistakes, and just keep moving forward.”

 

WEBSITE

https://erikxraj.com/

Apps

https://erikxraj.com/apps/

Podcast

SLP Trivia Fun podcast

https://www.slptriviafun.com/

Facebook Page

http://facebook.com/erikxrajslp

Special thanks to Dr. Erik X. Raj for joining us!

CONTACT

LinkedIn

https://www.linkedin.com/in/erikxraj/

RESOURCES


Music Credit: Scott Holmes Music Corporate-Business

Podcast Production: Porchlight Family Media

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January 13, 2019

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